The Difference Between No Follow and Do Follow
The no follow tag is a HTML feature value that is used to ensure the search engines that should be influenced for its hyperlinks. The link target’s ranking in the reach engines index is basically geared towards reducing the effectives of some types of search engine spam exercises.
This will then contribute to the improved quality of the search engine results and prevent any spamdexing from appearing. When website hosts’ provides a link back to the site using the no follow feature then it will not be considered by Google thus allowing the link to have no impact on the website ranking.
However with the use of the do follow tag there will e some hare in the page rank as the link will be considered by Google and thus improving the actual site ranking.
The following is an example of a do follow and no follow link structure:
Do follow links – there is no need to specify the actual tern do follow in the structure make up, as even if it is not stated or left out altogether, it will go on to be treated as a do follow feature.
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The no follow links on the other hand have to be specified. The link should have the no follow tag and then to make sure it is not followed. Also to be noted is the fact that there are two types of no follow tags. The robot Meta tag style and the link style.
The robot meta tag:
<meta name=robots content = no follow ………..instructs the bots, crawlers and spiders not to follow the links seen on the page.
The link attribute:
<a href=http//www.goog;e.com rel= no follow……………instructs the search engines to ignore the links for ranking purposes.